How to Add One Shoe with 20 Variations (20 SKUs) in Wix eCommerce
- Feb 19
- 2 min read
Step 1: Open Wix Store Dashboard
Login to Wix
Go to Dashboard
Click Catalog
Click Store Products
Click + New Product
Choose Physical Product
Step 2: Add Basic Product Details
Fill in:
Product Name → Example: Classic Runner Model A
Description → Add material, sole type, durability info
Add Product Images (main product images)
Set Base Price
Now scroll to Product Options
Step 3: Add Product Options (Size & Color)
Click + Add Option
Option 1: Size
Option Name → Size
Add choices:
7
8
9
10
11
Click Done
Option 2: Color
Click + Add Option
Option Name → Color
Add:
Red
Green
Blue
Brown
Click Done
Now Wix automatically creates:
👉 5 Sizes × 4 Colors = 20 Variants
You will see all combinations generated automatically.
Step 4: Assign Unique SKU to Each Variant
Now scroll to Variants Table
Click Manage Variants
You will see a table like:
Size | Color | Price | SKU | Inventory |
Now you must manually assign SKU for each row.
Suggested SKU Format
Use:
MODEL-SIZE-COLOR
Example for Model A:
Size | Color | SKU |
7 | Red | MA-7-RD |
7 | Blue | MA-7-BL |
7 | Green | MA-7-GR |
7 | Brown | MA-7-BR |
8 | Red | MA-8-RD |
9 | Blue | MA-9-BL |
10 | Brown | MA-10-BR |
11 | Green | MA-11-GR |
Complete for all 20 combinations.
Step 5: Enable Inventory Tracking
For each variant:
Turn ON Track Inventory
Enter stock quantity for each SKU
Example:
MA-7-RD → 50 units
MA-9-BL → 20 units
MA-11-GR → 10 units
This ensures proper stock control.
Step 6: Add Variant-Specific Images (Important for Shoes)
Wix allows you to assign different images per color.
Click on a Color variant
Upload specific images for:
Red shoe
Blue shoe
Green shoe
Brown shoe
This improves user experience dramatically.
Step 7: Save & Publish
Click Save
Click Publish
Now your store shows:
One Shoe Product Page
Dropdown for Size
Dropdown or color selector for Color
Each selection connected to its own SKU
What Happens in Backend?
When a customer selects:
Size 9 + Blue
Wix automatically:
Uses SKU MA-9-BL
Deducts inventory only from that variant
Records sales under that SKU
Perfect inventory control